- ISBN13: 9780470503928
- Condition: New
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Product Description
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing… More >>
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
I purchased one of Mr. Rumbauskas’ books about a year ago. I thought it was pretty standard stuff, but not too bad. When I got the email announcing “Online Playbook” I was curious. I thought I would give Mr. R another shot to impress me. There are several free bonuses that come with the purchase, so I thought $14 would be worth the spend. As it turns out, this book does nothing more than scratch the surface and is mostly full of information anyone who has advertised on the net once or twice would know. To get the actual “power secrets” Mr. Rumbauskas entices you with, you will have to shell out $500.00 for Rumbauskas’ Marketing Opus program, which the author will happliy tell you all about when you register for the free bonuses. A real bait and switch tactic that left me cold. I would also recommend stearing clear of some of Mr. Rumbauskas’ team mates – Joe Vitale, Matt Morris – who use some of the same infuriating tactics. If you don’t mind fluff, get this book and your free bounuses. Otherwise don’t waste your time or money on this one.
Rating: 2 / 5
I skim read it through once quickly and gleaned several helpful tips. Now I’m in the middle of reading it thoroughly and taking notes. Anyone complaining about this book is simply not looking for the Golden Nuggets of info in it. Instead of complaining of bait and switch try implementing some of the strategies and seeing what happens? I found chapter 6 on creating instant (and verifiable) expert status very helpful with specific instructions as to how to follow the process he used. Just my 2 cents.
Rating: 5 / 5
The Never Cold Call Again Online Playbook is the first book in years that I’ve read in one sitting. I think there was some great information in the same league as Dan Kennedy, Yanik Silver and Mitch Meyerson, among others. It’s similar to information that is promoted by many “so-called” gurus and I’m not surprised that Mr. Rumbauskas offers upsells and cross sells. He’s a MARKETER for crying out loud! And he has great insights and ideas.
I agree with the reviewer who said the website recommendations alone are worth the price of the book. But for me, I learned some great ideas on podcasting and videocasting that I’m excited to implement. He has ton of great ideas on building website traffic and conversion. The recommendations on achieving Expert Status are wonderful.
Yes, the book itself is a bargain, but the ability to go online for more information and links is a great resource too. I’m going to order a few more of these books to give to friends.
Rating: 5 / 5
It would be a pretty good book for someone just getting into the sales field.
The book did not have anything in it that I had not heard or did is sales.
It would be pretty good for a good sales manager to get to use as a guide from time to time.
The book was pretty much worth the money.
Rating: 3 / 5
I read Frank’s last book, Never Cold Call Again, and LOVED his creative approach to sales so I was excited to get his latest book. I found this one even more insightful and informative. Having spent the last few years marketing online and having tremendous success, I wish I would have had this book when I first got started… there is no telling how much more revenue I could have generated. The book is perfect for someone just getting started online and for those who might already have experience, you’ll definitely find a few strategies you can implement right away!
Rating: 5 / 5