This is a great video that was posted by a member over at WarriorForum.com

I’ve been reading a book recently called Predictably Irrational: The Hidden Forces That Shape Our Decisions, which examines the way that human beings make decisions, and the fact that those decisions are often irrational, and interestingly enough, also often predictable.

The book is a great read for anyone involved in sales or putting together pricing structures, because it touches on one very interesting piece of information that can have a drastic effect on sales figures, if put into practice properly. We’ll examine that phenomenon, which we’ll call pricing relativeity, or perhaps better, value relativity.

The book details a set of studies done at academic institutes in the United States in which test subjects were given sets of offers and asked which they would be most likely to buy. The results showed an incredibly interesting trend which demonstrated that Read the full story