It seems like over the last week or so, whenever I log into Facebook, I see more and more of my friends have joined groups dedicated to making it very clear to the owners that “we will not pay to use Facebook.” Apparently, Facebook has been receiving serious offers from companies looking to acquire it that would then set in place a membership fee to use this site. Whether or not this is actually true is pretty questionable to begin with. After all it’s well documented that Facebook turned down a $1 billion dollar offer years ago, and after Microsoft’s acquisition of a tiny chunk of the company, the valuation came in at 15 billion dollars. So firstly, not many companies even have the financial means to make a serious bid to purchase a controlling stake in Facebook. And even if those companies that could make a bid decided to, how Facebook’s users would find out before people like, say, the media, would is extremely questionable. Anyways, for the purposes of this article, we’ll take it at Facevalue that Facebook is being wooed by some corporate giant looking to turn it into a paid service. So now the question is, who the F*&k would actually be stupid enough to think that would work?

Firstly, Read the full story

I was reading an article today on the FastCompany.com about a new Facebook application that Burger King had had developed by ad factory Crispin Porter + Bogusky. The Whopper Sacrifice application asks you to de-friend 10 of your Facebook buddies in exchange for a free whopper. Whether or not the application will take off is yet to be seen, but regardless of the success, or lack thereof, that this new app. will have, it’s very interesting to see Burger King making such a strong move into the world of Facebook as a means to reach its target customer base.

The group Burger King is targeting, the tweens through twenty-somethings that make up the bulk of Facebook’s user base, are pounded with ads more so than any generations past. The constant attachment to the internet comes with a constant supply of advertisements, for everything you could imagine, delivered from all angles. Predictably, these savy-surfers have become very good at simply ignoring the ads and surfing away through their games or chat or whatever content they may be enjoying. Ads aren’t considered the bad guy, but your run of the mill, cookie cutter advertisements simply won’t cut it with these folks.

S0 how does one get their ads noticed among a sea of people who’ve trained themselves to turn a blind eye? Easy. Well, easily said at least. You turn your ad into Read the full story

Most owners of businesses that do online sales or at the very least have an online presence have at one time or another experimented with different types of online advertising systems. Whether it be buying ad spots on particular websites, using contextual ad services like Google Adwords or buying text links with services like . One advertising medium that it is very easy to overlook though is the advertising program run by Facebook. Advertising on Facebook gives companies the ability to target their advertising efforts with laser accuracy while staying within almost any budget.

While Facebook does offer larger, more expensive campaigns for companies willing to shell out the kind of big bucks necessary for a large campaign with such a popular site, in this article we’ll focus on the benefits of using Facebook’s user ad publishing system, which any Facebook user can utilize.

The types of ads produced by Facebook’s user ad manager are the ones you’ll see on the far right hand side of the page while you’re surfing Facebook profiles. They are simple box ads with a title/link, a short description and an optional image.

Targeting:

The real attraction with Facebook ads is the ability for the user to target their ads with exceptional precision. Facebook ads can be targeted using the following parameters.

Geographic: When creating a Facebook ad, you begin by targeting geographically by country, state/province or city, depending on how narrow you want your geographical focus to be.

Age and Sex: You can specify your audience to be male, female or both, within any Read the full story